Zare (left) and Tzong: Trapo aims to enhance the driving experience with innovative, reasonably-priced accessories.
“CAR mats aren’t exciting. No one jumps out of bed in the morning thinking, ‘I want to buy a car mat today’,” says Tzong Lee, co-founder and co-chief executive officer of Trapo.
Yet, it is the humble car mat that remains at the core of the nine-year-old leading car accessories business. It boasts of over a million customers, 25 retail hubs and a presence in eight countries.
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