Renaud Tixier eyes Asian expansion with strategic partners


Renaud (left) and Tixier are very involved in the watchmaking process.

Independent haute horlogerie brand Renaud Tixier, known for bridging innovation and traditional craftsmanship, is making inroads into Asia to stamp its retail presence.

Three key markets for strategic development have been identified – Japan, Taiwan, and Hong Kong – for discerning collectors in the region.

Renaud.Renaud.They are the first retailers to receive the final version of the “Monday” watch.

A manifesto of rarity and excellence, Monday – the brand’s inaugural model – is the first in a series of seven timepieces by Renaud Tixier, each reimagining a pillar of classical watchmaking through contemporary lens.

Founded by master watchmakers Dominique Renaud and Julien Tixier, the brand’s mission is to redefine traditional watchmaking archetypes through cutting-edge technical innovation.

And with the opening of several leading retail points in Asia, Renaud Tixier is expanding its global footprint.

In Japan, it has established a dedicated presence to better serve the local market through Villa Foch Ginza, a prestigious members club located in Tokyo where watch connoisseurs can have a direct contact with the brand.

This new destination builds on pop-up events previously held at Wako Ginza and Eye Eye Isuzu, both well-established references in Japanese watch connoisseurship.

In Taiwan, the brand has joined forces with Maison Swiss Prestige, a key player in the region’s luxury watch retail landscape, to introduce its watches to an increasingly sophisticated clientele.

In Hong Kong, Renaud Tixier timepieces are available exclusively at The Lavish Attic, a collector-focused boutique known for curating horological excellence.

The Lavish Attic offers direct access to Renaud Tixier’s first creation, the Monday, and an intimate retail experience for collectors in one of Asia’s most dynamic horological hubs.

Chow says Monday resonates with collectors.Chow says Monday resonates with collectors.“I was lucky to be involved with the Renaud Tixier project early on. When I first saw the Monday, I knew it would resonate with our collectors,” says Piano Chow, founder of The Lavish Attic.

“Their approach to innovation is thoughtful, their quality and finishing are unmatched, and their ethos aligns perfectly with what our boutique stands for – exceptional creations with lasting appeal.”

Monday is a three-hand watch that addresses the winding inefficiencies of a movement powered by a micro-rotor for the first time.

By adding an inertia wheel at the heart of the self-winding mechanism − a patented invention from Renaud − the watch captures energy that will otherwise be lost.

This innovative movement is made up of 274 components and is executed with a level of finishing on par with the best of the best, including no fewer than 187 inner beveled angles, thanks to Tixier’s expertise in traditional crafts.

The neo-classical design of the watch perfectly complements the taste of discerning individuals who appreciate both understatement and substance.

Presented last year in its ­prototype version, it now reaches the culmination of a demanding and rigorous manufacturing process.

Each timepiece delivers both function and flair, making it a standout addition to the curated selection for which the brand partners are renowned.

The micro-rotor is gold-plated platinum.The micro-rotor is gold-plated platinum.

The expansion in Asia follows the brand’s strategic roadmap of high-quality growth supported by meaningful retail relationships.

The inner workings of Renaud Tixier Monday.The inner workings of Renaud Tixier Monday.

With an eye toward long-term value and excellence in service, Renaud Tixier continues to build a global community of collectors united by a shared appreciation for horological excellence.

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